Great strap most comfortable I ever had.
I've reviewed these and other Long Hollow straps before, but I think the black is probably my favorite color. LH's dye work is quite good and the strap is dressy enough for almost all work environments (read: weddings to cowboy bars, etc.). The padding is comfortable and while John is right that this LH version is stiffer than a Softy, it ain't bad especially if you work it with your hands for a few minutes. Since it feels like good boot leather, you may be inclined to oil it. My best advice is to leave it be and let it do it's job over the long run. It will likely outlast you.
I bought one of these straps from Shoreline a few years ago. It's a very comfortable and handsome strap - comfortable because it has some padding sewn inside, and handsome because of the tooling on the leather outside. After several years of use it's more comfortable than when it was new. It is also a good value, as it's priced lower than a comparable strap produced by the big name manufacturers. If you're looking to save a few bucks, then the Long Hollow Leather Softy is also a nice comfortable strap, without the extra padding. I highly recommend this one.